Research Engagements

Tailored economic intelligence for the Cuban market

The Havana Consulting Group has provided economic intelligence on the Cuban market since 1999. Our clients include multinational corporations, investment funds, government agencies, academic institutions, journalists, and entrepreneurs exploring opportunities in the Cuban market.

Consulting Engagements

01

Online Research Briefings

Virtual consulting sessions providing current market intelligence and responses to specific client questions.

  • ·Real-time virtual sessions with senior analysts
  • ·Pre-briefing research materials preparation
  • ·Post-session documentation and follow-up
  • ·Rapid turnaround for time-sensitive inquiries

Ideal For

Preliminary research, quick market updates, specific questions, early-stage due diligence

02

Personalized Analysis

Bespoke research projects addressing client-specific questions with comprehensive deliverables and custom methodologies.

  • ·Custom research scope and methodology design
  • ·Written reports and executive summaries
  • ·Data compilations and market modeling
  • ·Presentation materials for stakeholders

Ideal For

Market entry analysis, investment evaluation, regulatory navigation, strategic planning

Begin Your Engagement

Hourly or project-based billing available · Response within 48 business hours

Research Capabilities

Our analysts provide detailed intelligence across key domains of the Cuban economy, drawing on proprietary data and over two decades of on-the-ground research.

Consumption & Purchasing Power

  • Consumption patterns of the Cuban population
  • Brand positioning in consumer preferences
  • Geographic distribution of consumption by province
  • Purchasing power analysis in USD and CUP
  • Structure and composition of hard currency income

Remittance Flows

  • Annual remittance values (tracked since 1993)
  • Geographic distribution by province and municipality
  • Hard currency income from external sources
  • Trend analysis and forecasting models

Tourism Sector

  • Cuban tourism market analysis
  • Hotel inventory by category and region
  • Lodging capacity across tourism poles
  • Source market monitoring by country of origin
  • Destination performance tracking
  • Business opportunities by region

Retail & Commerce

  • Main competitor analysis and mapping
  • Geographic distribution by province and municipality
  • Brand distribution and positioning studies
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Business Opportunity Identification

Across 18 economic sectors, we identify import/export opportunities for foreign and Cuban brands, evaluate market entry strategies, and assess competitive positioning.

Research Methodologies

01Field research using representative samples across Cuban provinces
02Group interviews with market participants and focus groups
03In-depth interviews with industry experts and decision-makers
04Ethnographic observation and field guides
05Statistical analysis of economic indicators and trends
06Marketing plans and positioning studies
07Competitive benchmarking and market mapping
08Feasibility studies for market entry and expansion
09Market analysis for investment opportunities
10Import/export opportunity analysis

Sector Expertise

Our research capabilities span the full breadth of Cuba's economic landscape:

Retail TradeTourismAutomotiveRemittancesFinancialFoodEnergyReal EstateServicesSMBTransportationProductiveTechnologyTelecommunicationsInvestmentBiotechnologyHealthOthers

Explore Our Products

THCG Business Report

Our flagship publication delivers comprehensive economic intelligence on the Cuban market, published bimonthly with proprietary data and analysis.

View Products

Custom Research

Need Tailored Analysis?

For bespoke research beyond our publications, our team designs engagements addressing your specific questions about the Cuban market.

Request Engagement

business@thehavanaconsultinggroup.com · Response within 48 business hours